Social provides the ideal modern digital tool to communicate and we can see how employers can use Social Media. for new business on the internet. Depending on the nature of their business, product or service the will use Social Media to collate perspective candidates, employees, networking and expansion and much more.
For the benefit of the blog let’s narrow down the industries to the professional service sector. Even the local companies that recruit via recruiters similar to Nimble Recruitment now use social media as a means of secondary or primary reference. You may ask yourself WHY? Reason the cost implication. The UK, Europe and Internationally they have only just managed to stabilise themselves financially.
Therefore spending thousands on new employees can be a gamble, it is required for expansion but not if the new employee decides to leave after the probationary period. That’s why over the years the temping, temp and temporary recruitment agencies west midlands have been just as busy as permanent or executive/interim. Nevertheless the word Social Media has come into the equation more & more over the last 3 – 5 years with the development of internet, software & responsive smart phones. Statistics can very this but they are constantly changing as technology develops.
The best examples of the increase over 3 – 5 years in order of popularity from Local businesses
- Facebook (Business)
- G+ (Google Plus)
- Google Local
- You Tube ( Advertising & Digital Marketing )
- Pinterest (Business) :Products/E-Commerce
- Bing & Yahoo
Let’s have a look at the Social media benefits to you as a local business, in the competitive market
Why You Need To Have an Online Presence
We all know that first impressions count, sometimes employers/business are dubious to join these social media sites due to the hard work, time consuming nature and individuals that may follow you. Luckily modern technology has developed and you can obtain software to handle all the hassle of post, blogs, tweets, etc…There isn’t too much hard work involved but as a novice you may find it a little time consuming. LinkedIn is OK but Facebook, Twitter and Google Plus can consume your working day.
Unfortunately the biggest integrated problem is SEO you need to ensure all content, posts, blogs, etc…are genuine, different to your competitor but at the same time relevant to your industry/business and customers/clients/consumers that you intend to network or sell your products/services. Social media will provide an excellent tool for this SEO as the above list are long established URL’s , backlinks, etc…all to your benefit in the short and long term.
The Concluding Factor
It’s not really a case of how a presence on social media websites can benefit your business, it’s when. Competition for customers/clients/consumers is now at an all time high and you need to leverage everything you can to get you the exposure you need. Many firms, including some of the world’s biggest, use these networks and if they can’t find you online they start asking questions about your ambition, motivation and desire to succeed. They use social media on a explosive nature daily, sometimes tweeting twice or more depending on the nature of the business.
In the professional service and recruitment industry even Nimble Recruitment encourages employers and candidates, to respond via our Social media pages. The number of local companies using Social Media websites is only going to increase in the coming years – so taking the time to set up and properly maintain accounts on social media websites would be an extremely good use of your time. Start off by employing a temp for blogs, tweets and digital marketing – ask yourself where to start ? Here at Nimble recruitment Call or Email and we will assist you