This blog has Nimble Recruitments business sector Sales and we’ll distinguish the skills required for the Ideal sales manager or manageress in west midlands. There are dozens of selling skills that sales people should be aware of – some natural – some you pick up through your career but the principles are Confidence & Communication and it all stems from there on forth.
When local employers in the west midlands and recruitment agencies assemble job specifications, you will clearly see a difference in the essential skills requested for jobs such as (example) :
- Sales Executive, ● Sales Manager/ess, ● Interim Sales Director, ● Business Development Managers
Primary and fundamentally reason being the industry sectors, certain industries are either in your profile or you will need training from day one. As the sales ethics are not the same for example Logistics / Warehouse (West Midlands) is not the same as selling IT Software (West Midlands)
You maybe aware of the regional area, plus you could have worked at managerial level or higher BUT have you worked in that industry sector. Some local employers and recruiters are looking for a minimum of 2 – 3 years’ experience in the relevant industry sector.
Staying on a positive if you do not have the industry experience (preferred sector) within the West Midlands, you just need ensure that confidence & communication is no stumbling block.
Following on from there, below is a list of skills that that have been adapted by the best local employers for their sales & business development staff .
As specified at the beginning of this article whether you are a novice or a professional sales individual – communication is a must, your dialogue needs to be comprehensive & professional
As per Communication, the confidence aspect is very similar you must be able to approach, familiarize & collaborate with existing clients, new prospects and your own staff at work.
Networking / Prospecting
A vast majority of industry sectors require; Cold Calling, Networking and accumulating new prospective customers/clients,(B2B & B2C) – from different avenues.
You will not find ever new prospect over the internet or over the phone. Therefore previous experience/skills in business seminars or local networking conferences would be ideal.
We refer back to industry sectors, as Presentations come in all shapes & sizes but the old fashioned leather brief case with an A4 printed booklet summarizing the business is still very popular – bear in mind
Presentation/s: B: Digital
With modern technology leading the way in 21st Century, business profiles have adapted to iPad’s & Androids – so the more IT knowledge (including MS) you have, the better.
Presentation/s: C: Video/VoIP
Prior to digital you had Video and VoIP but only for the larger corporate companies but as the digital has become cheaper so has Video and VoIP, yet again polish up on the subject to your advantage.
Presentation/s: D: Social Media
An area all local west midlands employers will be encouraging you to have is Social Media, Presentations have adapted to this sector before applying for a job look at G+, Facebook & LinkedIn
Finally you’ve located new clientele in the West Midlands, now your skill base needs to ensure you can build a professional relationship between the two parties, offering the services/products in the short and long term, resolving any issues and keep the competitors at bay.
Whether you are travelling a few miles or hundreds, you need to ensure good organisation & planning for the benefit of yourself, commuting, prospective clients, attendance & documentations.
Not all local employers are looking for “ years “ of managerial experience but they are looking for common sense, when managing staff, targets, office/regional finances and your sales performance.
Interviewing / Sales Staff
Yet again – not essential but if you have the wright sales skills initially and the local employer is keen to expand his/her team – previous staff management, hr, vetting and interviewing would be suitable.
Never say never – An important part of a successful sales individual – you need to use all your skills and abilities to WIN over the new clientele, try discounts, re-visiting , offer them an incentive – just carry on.
Ultimately you have managed to succeed, beat the competition and win a new sales order from a local West Midlands employer. Then fourteen days later you have a request for a refund? Do you have a Calm & Cooperative nature will you be able to resolve the issue without losing your client.
We all learn mathematics but when working you need to adapt all your skills / education in a different format – offering a new service/product/procurement, takes some time and calculation so do not falter ensure its correct – when providing a new service or product.
Digital Marketing: Social Media
As highlighted earlier and in previous articles/blogs, the importance of Social Media combined with Sales is rewarding for the local business, employer and especially you as the new sales manager / ess.
Motivation / Mentor
Dependant on the number of years you have worked in Sales / Business Development, a lot of employers look for “mentoring/motivation “using you as the iconic sales person that younger staff can admire and respect – therefore the additional “mentoring/motivation “ is advantageous
Staff Organisation /Targets, KPI, ROI
As well as being a staff-motivator, do you have the planning skills to monitor dozens of sales staff?
Based on your age/experience setting an agenda for Targets, KPI, ROI is essential working in a sales and business development environment therefore be confident on this subject matter.
Strategic Sales Evaluations
What happens if all your hard work doesn’t pay off? Sit down and think of Plan B – try different West Midlands areas, old client records, your competitors, pricing structure to ensure you achieve your own personal goals, targets, KPI, ROI – as re-assurance to the local employer.
Whether you are a local employer, candidate or a retuning visitor to Nimble Recruitments website, take advantage of the blog, Ideal sales manager or manageress in west midlands, use this model for your successful sales management competencies, specification, selection, and development.